Education

Unique love with a unique diamond

Buying a diamond is an important step in your life. We want to insure that buying a diamond from us is a positive, knowledgeable experience. We’ve set up this education center so you can feel informed and confident when making this special purchase. Knowing what you want and knowing what you’re getting makes the diamond buying experience easier and more enjoyable.

Our Guides About GIA About Conflict Free Articles

4C’s: Cut, Color, Clarity & Carat

The GIA created the now globally accepted standard for describing a diamond’s, Color, Cut, Clarity and Carat Weight, known as the 4Cs of diamonds. The creation of the 4Cs allows diamond quality to be communicated in a universal language so customers know exactly what they’re about to purchase. As the creators of the diamond 4Cs and the International Diamond Grading System, GIA is the global authority and the world’s trusted source of unbiased assessment.

Diamond Guide Metal Guide Sizing Guide

About GIA

The GIA (Gemological Institute of America) is the world's foremost authority on diamonds. In the 1940s GIA established the “4Cs” and the International Diamond Grading System, the most accurate and unbiased opinion for grading diamonds. GIA certification insures that you’re not buying a synthetic diamond, purchasing a fracture filled diamond and you will have more confidence in the value. Confidence and knowledge, two of the things the GIA assures you when you’re buying a diamond.

Conflict Free

We sell only conflict free diamonds. Diamonds that are illegally sold to finance war and terror are known as conflict diamonds, or blood diamonds. Conflict free diamonds are those that are ethically mined and sold having no connection to terror or opposition groups. In 2000, the Kimberley Process was established to control the export and import of rough diamonds to eliminate the trade in blood diamonds. Incoming diamonds are closely monitored from the time they are mined to the final sale. Each shipment of incoming diamonds is given a Kimberley Process Certificate that verifies the diamonds are conflict free. Today 99% of diamonds in the marketplace are conflict free.

Education Articles

How to Find Your Partners Ring Size Without Asking

Planning to propose and don’t know your partners ring size? Check out these useful tips on how to find your partners ring size without asking.

Wedding Band Styles Explained

From channel setting to rose gold bands – we’re dishing everything you need to know about wedding band styles.

How to Clean Your Diamond Engagement Ring at Home

If you don’t have time to visit your jeweler use these quick tricks to clean your diamond ring at home.

Comfort Fit or Standard Fit? Here’s the Difference

Which band fit is best for you – comfort or standard? Read more for the difference between the two.

The Meaning Behind Different Engagement Ring Colors

What’s the meaning behind your favorite gemstone? Read our guide to find one that fits your relationship.

Christmas Jewelry Guide

We’ve put together this simple Christmas jewelry guide — to help you find an elegant ring that’s sure to match the sparkle in your special lady’s eye without breaking your budget.